Our Story

Our story is about an ongoing journey. It is about an unlikely connection between people who come from different worlds of content and from different backgrounds, who met thanks to their shared love of cycling, travel and challenges.

 

This is a story about people who believe that cycling is not just a wonderful sport - is an outstanding educational tool. And that education is the most significant way of shaping Israeli society.

 

It's a story of conversations about love and values. And the belief that the most significant lessons in life are those which we learn by chance, often while experiencing a long and Sisyphean effort.

 

It's a story about believing in a better future and that we can make it happen through motion.

 

This is a story about what cycling allows us to do. And our desire to use it to produce a better reality here.