Bartali is, first and foremost, about people.

Each of us has a “why.” A point in time where our lives took a turn thanks to cycling. Somewhere up the mountain or perhaps in the desolate desert. And because of that moment, we chose this path. 

The connections that cycling enables us – to nature, to friends, and most importantly, to ourselves – gave us the feeling that we “cracked” some secret formula. 

One that allows us to process the complexity of our lives here and connect to invaluable moments of light. Over time, we discovered that the real impact begins on bike, but what is more important is what remains when we get off them. 

We leverage this impact and the desire to lead a change in the Israeli society, into the magic called “Bartali Youth in Movement”.